Whoop

Whoop

Basic information
Founded	2012
Legal Structure	Inc
Industry	Health, Technology
Also known as
Official website	https://www.whoop.com/

Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.^[1][2] Its principal product is a health tracking wristband that measures strain, recovery, and sleep.^[3][4] The device is best known for its use by athletes, and requires a subscription in order to process the data it gathers from the user's body.^{[5][6][7][8][9]} Whoop, Inc. also sells wearable biceps bands and various other items like colorful straps.^[10]

No basic tracking capabilities of the Whoop wearable device are available to users without a subscription, because it will not sync the data with the app.^[11] The device is designed to be useless when there is no active subscription, which is a form of self-destructive design.^[12]

Whoop offers a limited set of information in the web experience, while the mobile app provides "comprehensive insights including Strain, Recovery, Sleep tracking, WHOOP Coach, and other health metrics with a rich, interactive interface designed for one-the-go use." This forces the user to use the mobile app in order to get full access to the features they paid for.^[13][14]

As of March 11th 2026, the process to cancel a Whoop subscription involves navigating ~11 different pages.^{[citation needed (11 Mar 2026)][15][16]} An average cancellation might take around 15 minutes.^[17] This raises ethical concerns around not implementing the FTC's click-to-cancel rule, which asks services to make cancellation as easy as it is to sign up.^[18]

Starting from the Membership menu, the customer is required to find "Cancel your Membership" button at the bottom (Step 1). Then within a page that presents retention offers, click "Take survey to cancel" and avoid those retention offers. To complete the cancellation, a survey must be taken on why they want to cancel their subscription.^[17]

The "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized and red. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.^{[citation needed (11 Mar 2026)]}

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.^{[citation needed (11 Mar 2026)]}

• 
  Step 1 of the Whoop subscription cancellation process.
• 
  Step 2 of the Whoop subscription cancellation process.
• 
  Step 3 of the Whoop subscription cancellation process

On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "take a break and use your remaining months later" & "pausing your membership will allow you to:"

1. Use the remaining 352 days of your membership later
2. Save your existing data until you’re ready to come back
3. Pause billing and data uploads, you can unpause at any time

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STILL CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".

It lists various answers:

1. I misplaced the sensor and don’t want to pay for a replacement
2. Didn’t provide features I expected
3. Unhappy wearing the strap (fit, comfort, durability, etc.)
4. I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
5. I’m not confident in the pace of innovation
6. Didn’t trust the accuracy of the data
7. The sensor was not working properly
8. I can no longer afford the subscription
9. Didn’t help me meet my personal goals
10. Customer service issues
11. Other

If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

1. 1 WEEK BEFORE RENEWAL
2. 1 MONTH BEFORE RENEWAL
3. 3 MONTHS BEFORE RENEWAL
4. OVER 3 MONTHS BEFORE RENEWAL

The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

1. Apple Watch Ultra
2. Google Pixel Watch
3. Ultrahuman Ring
4. Fitbit
5. Samsung Galaxy Watch
6. Oura Ring
7. Samsung Galaxy Ring
8. Garmin
9. Apple Watch
10. I'm not switching to a new device
11. Other

The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

1. The product was certified by a scientific organization
2. I liked the device form factor the most (e.g., ring, wrist-based)
3. The brand resonated with me
4. I followed a recommendation from a friend or family member
5. I saw value after completing a free trial
6. The offering was easy to understand
7. I trusted a review
8. The product had the best feature set
9. I saw the product in-store
10. The product was well-priced
11. The device is the most accurate
12. Other

• 
  Step 10 & 11 of the Whoop subscription cancellation process
• 
  Step 11 of the Whoop subscription cancellation process
• 
  Step 12 of the Whoop subscription cancellation process
• 
  Screenshot of a successful Whoop subscription cancellation process
• 
  Whoop Subscription Cancellation E-Mail

Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP".^{[citation needed (11 Mar 2026)]}

There is no button to remove the payment method.^[19] The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality. The user has no assurance that their payment method won't be charged if they can't remove it.^{[citation needed (11 Mar 2026)]}

- Anticompetitive lawsuit against Bevel (https://youtu.be/iAcx7kP9sog)

• Dark pattern
• Planned obsolescence
• Forced app download