Apple Media Services
Contents5
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| Basic Information | |
|---|---|
| Release Year | |
| Product Type | |
| In Production | Yes |
| Official Website | |
Apple Media Services (AMS) is the umbrella term Apple uses to refer to many of its online services, including the App Store, iTunes Store, Apple Music, Apple TV+, and more.[1]
Consumer impact summary
Privacy
Most Apple Media Services require an Apple Account (formerly known as Apple ID). They collect and store vast amounts of granular data, including identifiers and detailed records of user activity. This almost certainly makes it personal data, as defined by privacy frameworks such as GDPR.[2]
Freedom
The data associated with a particular Apple Account can be requested at and downloaded from Apple’s Data & Privacy portal. As of July 2025, the “Apple Media Services Information” archive includes the following items:
| Related Service | File Name(s) | Contents | Retention Period |
|---|---|---|---|
| Apple ID / iTunes |
|
Information related to computers (including Windows PCs) signed into Apple Media Services:
|
Indefinite |
| App Store |
|
|
At least 2 years |
| Apple Music |
|
|
Indefinite |
| Apple Music |
|
|
At least 2 years |
| Apple TV / Apple TV+ |
|
|
Indefinite |
| This list is not exhaustive. | |||
Incidents
This is a list of all consumer protection incidents related to this product. Any incidents not mentioned here can be found in the Apple Media Services category.
Replace the placeholder text in the sections below with the incidents that affect this product and a short summary. Also replace the link so it point to the right product line or company article.
Add your text below this box. Once this section is complete, delete this box by clicking on it and pressing backspace.
Example incident one (date)
- Main article: link to the main article
Short summary of the incident (could be the same as the summary preceding the article).
Example incident two (date)
...
References
- ↑ "Apple Media Services Terms and Conditions". Apple. Archived from the original on 2025-07-16. Retrieved 2025-07-20.
- ↑ "What is considered personal data under the EU GDPR?". GDPR.eu. Archived from the original on 2025-07-09. Retrieved 2025-07-20.