Wacom
Contents11
| Basic information | |
|---|---|
| Founded | 1983 |
| Legal Structure | Public |
| Industry | Electronics,Computer peripherals |
| Also known as | Wacom Co. Ltd.,TYO:6727 |
| Official website | https://www.wacom.com/ |
Wacom Co., Ltd. is a Japanese graphics tablet & pen display manufacturer founded in 1983, publicly traded on the Tokyo Stock Exchange (TYO: 6727).[1] Wacom's most documented consumer rights issue is the systematic abandonment of driver software for older tablet models, rendering physically functional hardware unusable on modern operating systems.[2] Wacom tablets use battery-free electromagnetic resonance (EMR) technology, where the sensor grid in the tablet surface generates a magnetic field that powers a passive circuit in the pen; the tablet's sensor layer has no batteries or motors, & the hardware routinely outlasts software support by decades.[3]
Community-developed open-source drivers prove these tablets work on current operating systems, confirming the obsolescence is a business decision.[4]
Consumer-impact summary
- Wacom's end-of-service-life list includes over 60 product models spanning every generation from the original Graphire through the Intuos Pro 1st generation, plus multiple Cintiq pen displays & Bamboo tablets.[5]
- In February 2020, software engineer Robert Heaton discovered that Wacom's desktop driver was logging the name of every application opened on the user's computer & sending that data to Google Analytics.[6]
- In January 2024, Wacom used AI-generated art in marketing materials for its Intuos tablet during a Lunar New Year campaign, provoking backlash from the digital artist community that buys Wacom products to create art by hand.[7]
- In 2018, Taiwan's Fair Trade Commission fined Wacom's local subsidiary NT$300,000 (approximately US$10,000) for restricting retailer pricing between 2013 & 2016.[citation needed]
Incidents
- Main article: Wacom legacy tablet driver abandonment
Wacom's September 2025 driver release (6.4.11-1) dropped support for the Intuos Pro 1st generation (PTH-451/651/851), Intuos 490/690 series, & Cintiq 13HD/22HD/27QHD pen displays.[8] EMR tablets don't contain batteries in the pen or motors in the sensor grid, so the hardware outlasts its driver support by decades.[3]
Open-source projects like OpenTabletDriver (3,700+ GitHub stars) & wacom-driver-fix (1,600+ stars) restore full functionality on current operating systems, proving the obsolescence is artificial.[4][9]
Wacom's official guidance tells affected users that running older drivers is "only a short-term solution" & directs them to purchase new hardware.[2]
Telemetry & data collection (2020)
In February 2020, Robert Heaton published an analysis showing Wacom's desktop driver was sending application usage data to Google Analytics without clear user consent.[6] Using Burp Suite as a proxy to intercept the driver's encrypted traffic, Heaton found that every application opened on the computer was logged with its name, opening time, & a string that "presumably uniquely identifies" the user's machine.[6][10]
The data collection was part of the "Wacom Experience Program." Wacom framed it as opt-in, but the consent was buried in the driver installation flow; users accepted the privacy policy without realizing it granted permission to log their broader operating system activity.[6] Wacom responded on February 7, 2020, claiming the data was collected "for quality assurance and development purposes only" & that Google Analytics anonymized it.[11] The company pointed users to the Wacom Desktop Center's privacy settings panel to opt out.[6]
Heaton argued that "a device that is essentially a mouse has no legitimate reasons to make HTTP requests of any sort," let alone log every application running on the host machine.[6]
AI-generated marketing art (2024)
In January 2024, Wacom posted promotional materials on social media celebrating the Lunar New Year (Year of the Dragon) to market its Intuos pen tablet. Digital artists identified AI-generation artifacts in the dragon illustrations. Artist Hanzhong Wang wrote on X: "For a company built on the the [sic] visual arts industry this ad feels akin to shooting yourself in the foot. Doubly disheartening as a Chinese seeing the dragon used in this way."[7]
Wacom initially deleted the posts without comment, then issued an apology on January 9, 2024. The company claimed it had purchased the images from a "third-party vendor" & that the assets weren't labeled as AI-generated.[7] The Verge traced the images to an Adobe Stock account operated by a user named "umair"; Wacom itself didn't name the vendor publicly.[7] Wacom said it had run the images through online AI-detection tools before publishing, but those tools failed to flag them.[7]
Wacom's customer base is almost exclusively digital artists who buy tablets specifically to create art by hand. Using AI-generated stock imagery instead of commissioning a human illustrator for a marketing campaign directed at those artists contradicted the product's core purpose.[7]
Taiwan FTC price-fixing fine (2018)
In 2018, the Taiwan Fair Trade Commission (TFTC) ruled that Wacom Taiwan Information Co., Ltd. violated Article 19(1) of Taiwan's Fair Trade Act by restricting the resale prices set by downstream retailers.[citation needed] Between January 2013 & August 2016, Wacom's agents (GrandTech & Weblink) instructed distributors to cut off supply to online retailers selling Wacom tablets at discounted prices. The TFTC rejected Wacom's defense that it was protecting educational retailers' margins, ruling that online & physical retail constituted different markets. The commission fined Wacom NT$300,000 (approximately US$10,000).[citation needed]
Cintiq Pro screen defects
The Wacom Cintiq Pro 32 (DTH-3220), a flagship pen display, generated persistent consumer complaints about optical bonding failures.[citation needed] The adhesive bonding the display glass to the LCD panel degraded under normal use & heat, producing visible light artifacts, dead pixels, & permanent yellow vertical lines in drawing areas. Wacom repaired some units under warranty, but replacement screens reportedly failed in the same way within months. The law firm Chimicles Schwartz Kriner & Donaldson-Smith initiated a class-action investigation into the Cintiq Pro line's screen defects, though no public record of a filed suit exists.[citation needed]
Bundled software subscription shift
Wacom tablets were previously marketed with perpetual licenses for Clip Studio Paint, an industry-standard illustration application by Celsys.[citation needed] Wacom has since shifted to bundling time-limited licenses: current Intuos & Movink devices include 3-month or 24-month Clip Studio Paint access codes instead of perpetual access.[citation needed] Clip Studio Paint's perpetual license costs $63 for the Pro version & $277 for the EX version; when a Wacom bundle expires, users face those prices or a recurring subscription fee.[12]
A buyer comparing Wacom's advertised "includes Clip Studio Paint" bundle against a competitor's offering doesn't see that the software access expires after 3 or 24 months & that continuing to use Clip Studio Paint requires purchasing a $63 perpetual license or paying a monthly subscription.[12]
Regulatory context
Wacom's driver abandonment falls within the scope of several planned obsolescence laws & regulatory actions, though no government has prosecuted Wacom directly for this practice.
France's Energy Transition for Green Growth Act (2015) introduced Article L. 213-4-1 into the French Consumer Code, criminalizing planned obsolescence as "the use of techniques whereby the person responsible for placing a product on the market deliberately intends to reduce its lifetime to increase its replacement rate." Penalties include up to two years imprisonment & fines of EUR 300,000 or 5% of annual revenue.[citation needed]
The EU Right to Repair Directive (2024/1799), adopted June 13, 2024, prohibits restriction of repair through software techniques unless justified. Member states must transpose it by July 31, 2026.[13] The EU Sale of Goods Directive (2019/771) requires sellers of goods with digital elements to supply updates necessary to maintain conformity for the period a consumer may reasonably expect.[14] A Wacom tablet is a good with a digital element; the driver is the digital element. Whether a reasonable consumer expects driver updates for 5 years or 15 years is the unresolved question.
In the United States, the FTC's May 2021 "Nixing the Fix" report to Congress found "scant evidence to support manufacturers' justifications for repair restrictions."[15] The FTC voted 5-0 in July 2021 to enforce right to repair provisions under Section 5 of the FTC Act.[16]
See also
References
- ↑ "Wacom". Wikipedia. Retrieved 2026-03-28.
- ↑ 2.0 2.1 "My Wacom Device is No Longer Supported... What Now?". Wacom Support. 2026-03-27. Retrieved 2026-03-28.
- ↑ 3.0 3.1 "What is the EMR (Electro-Magnetic Resonance) method incorporated in a pen tablet?". Wacom Support. 2021-04-08. Retrieved 2026-03-28.
- ↑ 4.0 4.1 "OpenTabletDriver: Open source, cross-platform, user-mode tablet driver". GitHub. Retrieved 2026-03-28.
- ↑ "What Products Can No Longer Be Serviced by Wacom?". Wacom Support. 2026-02-20. Retrieved 2026-03-28.
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 Robert Heaton (2020-02-05). "Wacom drawing tablets track the name of every application that you open". Robert Heaton. Retrieved 2026-03-28.
- ↑ 7.0 7.1 7.2 7.3 7.4 7.5 "Wacom Enraged Customers by Using AI Art, But Says It's Not To Blame". PetaPixel. 2024-01-10. Retrieved 2026-03-28.
- ↑ "Release Notes for Mac 6.4.11-1". Wacom. 2025-09-17. Retrieved 2026-03-28.
- ↑ "Fixes the Wacom Bamboo, Graphire, Intuos 1+2+3 and Cintiq 1st gen tablet drivers for macOS". GitHub. Retrieved 2026-03-28.
- ↑ Shaun Nichols (2020-02-05). "Sketchy behavior? Wacom tablet drivers phone home with names, times of every app opened on your computer". The Register. Retrieved 2026-03-28.
- ↑ "Wacom Explains Why Its Tablet Driver Sends Data to Google Analytics". Tom's Hardware. 2020-02-07. Retrieved 2026-03-28.
- ↑ 12.0 12.1 "Clip Studio Paint - Purchase". Clip Studio. Retrieved 2026-03-28.
- ↑ "Directive (EU) 2024/1799 on common rules promoting the repair of goods". EUR-Lex. 2024-06-13. Retrieved 2026-03-28.
- ↑ "Directive (EU) 2019/771 on certain aspects concerning contracts for the sale of goods". EUR-Lex. 2019-05-20. Retrieved 2026-03-28.
- ↑ "Nixing the Fix: An FTC Report to Congress on Repair Restrictions". Federal Trade Commission. 2021-05-06. Retrieved 2026-03-28.
- ↑ "FTC to Ramp Up Law Enforcement Against Illegal Repair Restrictions". Federal Trade Commission. 2021-07-21. Retrieved 2026-03-28.