Oura

Oura is the Finnish maker of the Oura Ring, a smart ring that records sleep, heart rate, blood oxygen, skin temperature & activity.^[1] Since the Gen3 ring in 2021, an owner must pay a $5.99 per month Oura Membership to see more than three daily scores, & a Gen3-or-later owner who does not pay cannot pull the ring's data through the Oura API at all.^[2][3] The one no-cost way to get the data out is a whole-account CSV file that Oura says can take up to 10 days, & in 2026 Oura is removing Oura on the Web, the faster export that let members choose a date range.^[4][5]

Two shifts moved the ring's data behind the membership. The Gen3 ring in 2021 made the app's insights & the Oura API subscription-only, & a change announced in 2026 removes the fastest export.

The Oura Ring's data is usable only after it uploads to Oura's cloud.^[1] Oura Membership costs $5.99 per month or $69.99 per year in the US, applies only to Gen3 & newer, & includes one complimentary month.^[2] Without it, the app is limited to three daily scores (Readiness, Activity, & Sleep), ring battery, basic profile information, app settings, & the Explore content.^[2]

Without an active membership, a Gen3-or-later owner cannot read the ring's data through the Oura API, & partner apps lose access to it. Gen2 rings are exempt: Gen2 owners need no membership & are not charged membership fees.^[3][2]

Gen3 and later users without active Oura Membership can't access their data through the Oura API. Partner applications that are integrated with the Oura API do not have access to the data of Gen3 and later users who do not have active Oura Membership.

^[3]

Even without a membership, an owner can export all of their Oura data as CSV files through the Membership Hub, which Oura says is available for all Oura users, with or without active membership.^[4] That export is a whole-account file rather than a chosen date range.^[4]

Oura Health Oy is based in Finland. BGR reported that the export is required by data-portability law, naming Article 20 of the EU General Data Protection Regulation & the Colorado Privacy Act, & that only paying members reach Shareable Reports & their Trends data.^[7] Oura's API page states that the downloadable files, at a minimum, comply with GDPR request requirements.^[3] Article 20(1) of the General Data Protection Regulation reads:

The data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided...

^[8]

A third-party workaround has appeared. Cracked Oura, an open-source desktop application published on GitHub by developer Elmo Ahorinta, reads the CSV files an owner exports & rebuilds the trends & charts locally without a subscription.^[9][7] Mozilla's Privacy Not Included review described Oura's cloud servers as ones the owner does not control.^[1]

Oura Health Oy was founded in Finland in 2013,^[1] & the first Oura Ring launched in 2015.^[10] The membership requirement arrived with the Gen3 ring, which Oura released in October 2021 alongside a newly introduced monthly Oura Membership; at the time the standard ring cost $299 & the subscription was $5.99 per month.^[6] Current hardware starts at $399 for the ring alone, with a charging case listed at an additional $99.^[7]

Oura reported selling more than 5.5 million rings since 2015, with nearly 3 million of those sales in 2025, & revenue above $500 million in 2024.^[10][11] On October 14, 2025 the company said it had raised over $900 million in a Series E round led by Fidelity Management & Research Company, reaching an $11 billion valuation, more than double the $5.2 billion it was valued at in its December 2024 Series D.^[10][11]

Oura on the Web is the browser dashboard that let a Gen3-or-later member with an active membership pick a custom date range & download those trends. On its support page, last updated June 22, 2026, Oura announced the tool will be discontinued later in 2026:

We will be discontinuing Oura on the Web later this year.

^[5]

Its removal takes the fast, granular export away from paying members, funneling every owner to the app & the whole-account Membership Hub file.^[5][4]

• Oura Ring, the company's smart ring product line. Gen3 & later rings require a paid Oura Membership for full data access; Gen2 rings do not.^[2]

• Right to repair
• Planned obsolescence