IFTTT
| Basic information | |
|---|---|
| Founded | 2010 |
| Legal Structure | Private |
| Industry | Computing, Software |
| Also known as | |
| Official website | https://ifttt.com |
IFTTT is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the Internet of things market by integrating with Belkin Wemo devices.
Consumer impact summary
Initially, revenue for IFTTT came from platform partners who wanted their products included to the service.[1] In 2020, the company transitioned to a subscription model, limiting the custom applets of non-paying users.[2] As time went on, non-paying users progressively lost features, premium users had to contend with price hikes, and valuable features such as Twitter Applets were significantly limited.[3][4]
Incidents
Discontinued Legacy plan
- Main article: IFTTT discontinued Legacy plan
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the lifetime" pricing guarantee.
References
- ↑ "IFTTT Opens Partner Platform; Introduces Applets". Yahoo Finance. 2016-11-02. Archived from the original on 1 Jul 2025.
- ↑ Charlton, Alistair (2020-09-10). "IFTTT is no longer free for many users: What new Pro subscription means for your smart home". Gearbrain. Archived from the original on 12 Dec 2025.
- ↑ Patterson, Ben (17 May 2023). "IFTTT to pull Twitter applets for free users, add more restrictions". TechHive. Archived from the original on May 17, 2023. Retrieved 2026-03-19.
- ↑ "Updates to IFTTT free tier". IFTTT. 17 May 2023. Archived from the original on 17 May 2023. Retrieved 2026-03-19.