Dairy Queen
Contents12
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| Basic information | |
|---|---|
| Founded | 1940-06-22 |
| Legal Structure | Subsidiary |
| Industry | Food |
| Also known as | |
| Official website | http://dairyqueen.com/ |
International Dairy Queen, Inc., also referred as Dairy Queen, was founded in 6 June 1940 and is a American fast food restaurant chain. It is a subsidiary to Berkshire Hathaway Inc.
Consumer-impact summary
Users Privacy
According to their privacy policy, the company collects personal information that includes names, email addresses, phone numbers, IP address, browser type and version, device and page information only shared with third-party service providers.[1][2]
User Freedom
Users can request deletion of any collected personal information.
Business Model
The company operates in a franchise system which sells a variety of frozen dairy products and hot and fried food items.[3]
Incidents
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Dairy Queen category.
Cybersecurity incident (2014)
Around August and October, unknown malicious attackers infiltrated Dairy Queen point of sale systems using backoff.[4][5] The company learned about the vulnerability in August after receiving messages from authorities hinting at a possible malware attack, resulting in a investigation with collaboration from other franchise companies and law enforcement.[6] Dairy Queen released a statement on October 9 that revealed 395 locations were affected, leaking customers names, credit/debit card number, and expiration dates.[7][8][9] The exact number of customers affected is unknown, however a spokesman for Dairy Queen said the "number of unique cards affected were less than 600,000".[10] Around the same time frame as the announcement, the company began notifying affected customers and offering 1 year credit monitoring services.[4][11]
"International Dairy Queen, Inc. today confirmed that the systems of some DQ® locations and one Orange Julius® location in the U.S. had been infected with the widely-reported Backoff malware that is targeting retailers across the country. The company previously indicated that it was investigating a possible malware intrusion that may have affected some payment cards used at certain DQ locations in the U.S. Upon learning of the issue, the company conducted an extensive investigation and retained external forensic experts to help determine the facts. Because nearly all DQ and Orange Julius locations are independently owned and operated, the company worked closely with affected franchise owners, as well as law enforcement authorities and the payment card brands, to assess the nature and scope of the issue. The investigation revealed that a third-party vendor’s compromised account credentials were used to access systems at some locations. We are committed to working with and supporting our affected DQ and Orange Julius franchise owners to address this incident. Our customers continue to be our top priority." [12][13]
Coupons not being redeemable (2018)
Starting around June till December 17,[14][15][16][17] Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.[18] Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.[19] This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.[19][20][21]
Cybersecurity incident (2025)
On November 28, one of Dairy Queen location operators, Araneta Center Inc, was infected with a data breach compromising Dairy Queens Philippines website and Araneta Center. The incident was disclosed to the public on December 1 that details the company conducting an investigation and informing the National Privacy Commission and the Department of Trade and Industry.[22][23][24] Its uncertain how many customer data was compromised, or what type of date was involved.[25]
Sharing users' website and app data without consent (2026)
In March, ClassAction, in collaboration with other attorneys, filed a mass arbitration claims against various companies over allegedly violating consumer privacy laws. In these claims, Dairy Queen is listed as one of these companies over allegedly installing tracking tools on its website that shares users information with sites such as Tiktok and Meta without consent.[26]
Products
- Blizzard - cold dairy product known for its "upside down guarantee".[27]
See also
References
- ↑ "Privacy Policy". Dairy Queen. 28 March 2026. Retrieved 28 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Privacy Policy". Dairy Queen. 28 March 2026. Retrieved 28 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Fontana, Ricardo (14 January 2026). "Dairy Queen Franchise: Cost, Requirements, Pros & Cons (2026)". franchiseba. Retrieved 28 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ 4.0 4.1 Geier, Ben (10 October 2014). "Malware hack dips into Dairy Queen customer data". Fortune. Archived from the original on 17 July 2019. Retrieved 24 March 2026.
- ↑ "Dairy Queen: Latest Hack Attack Victim; Strikes Back After Data Breach". Jobs & Hire. 4 September 2014. Retrieved 24 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Dairy Queen says data breached at stores". USA TODAY. 29 May 2014. Retrieved 24 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Dairy Queen confirms hack of customer card data at 395 stores". The Christian Science Monitor. 10 October 2014. Retrieved 24 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Kovacs, Eduard (10 October 2014). "Dairy Queen Says PoS Systems Were Hit by Malware". SecurityWeek. Retrieved 20 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Levy, Gabrielle (29 August 2014). "Dairy Queen hit by Backoff malware breach". UPI. Retrieved 24 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Roman, Jeffrey (9 October 2014). "Dairy Queen Confirms Card Breach". Bank Info Security. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Dairy Queen Confirms Breach at 395 Stores". Krebsonsecurity. 10 October 2014. Archived from the original on 22 October 2014. Retrieved 24 March 2026.
- ↑ Stein, Lindsay (10 October 2014). "Dairy Queen transparent, but not social, about data breach". PRweek. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ MINN, EDINA (9 October 2014). "INTERNATIONAL DAIRY QUEEN CONFIRMS MALWARE INTRUSION AT SOME U.S. LOCATIONS". Dairy Queen. Archived from the original on 17 October 2014. Retrieved 24 March 2026.
- ↑ "Free Small BLIZZARD Treat". Facebook. 13 July 2018. Archived from the original on 24 March 2026. Retrieved 23 March 2026.
- ↑ "Dairy Queen Grill & Chill - FREE Blizzard promotion ends". Facebook. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Merevick, Tony (21 June 2018). "Blizzards Right Now". Thrillist. Archived from the original on 11 July 2018. Retrieved 23 March 2026.
- ↑ White, William (4 September 2018). "Free Dairy Queen Blizzard: How to Get Yours". Investor Place. Archived from the original on 24 March 2026. Retrieved 23 March 2026.
- ↑ Schultz, Cody (1 July 2018). "Dairy Queen: Here's how to get a free small Blizzard from DQ!". Guilty Eats. Archived from the original on 18 July 2022. Retrieved 23 March 2026.
- ↑ 19.0 19.1 "UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION" (PDF). Underdog Lawyer. 23 March 2026. Archived (PDF) from the original on 24 March 2026. Retrieved 23 March 2026.
- ↑ "Dairy Queen Sued Over Worthless Mobile Coupons". Coupons in the News. 25 July 2018. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Complaint Alleges Blizzard Coupon Was Bait-and-Switch". Food and Beverage Litigation and Regulatory. 24 July 2018. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "📣🍦 OFFICIAL STATEMENT ON CYBERSECURITY INCIDENT". Facebook. 1 December 2025. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Cybersecurity breach hits 3 Araneta companies". GMA News Online. 2 December 2025. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Dairy Queen Philippines addresses cybersecurity incident on its website". QSR Media. 23 March 2026. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Chi, Cristina (1 December 2025). "Cybersecurity breach hits TicketNet, other Araneta businesses". PhilStar Global. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Online Shopping, Dining Legal Investigations: Sign Up and Take Action". ClassAction. 11 March 2026. Retrieved 23 March 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Friend, Nina (2018-03-23). "The Dairy Queen Upside-Down Blizzard Guarantee Is a Little Complicated". Food&Wine.