Happiest Baby

FDA warns Happiest Baby over unauthorized SNOO sleep sacks and unsanitary units

On June 15, 2026, the U.S. Food and Drug Administration sent Happiest Baby a warning letter finding that its SNOO Smart Sleeper was sold with two sleep-sack sizes the agency had never authorized, one…

Happiest Baby

In July 2024, Happiest Baby, Inc. put several previously free features of its $1,695 SNOO Smart Sleeper bassinet behind a $19.99-per-month subscription. Families who buy the bassinet secondhand must…

Happiest Baby paywalls previously free SNOO features behind a subscription

On July 15, 2024, Happiest Baby moved several previously free features of its $1,695 SNOO Smart Sleeper bassinet behind a $19.99-per-month SNOO Premium subscription, so that a family who buys the…